When he invented an automatic cutting machine at the end of the 19th Century,
Daniel Swarovski opened the door to a world of fantasy.
The magic word was crystal. A raw material, which even the most ancient cultures ascribed beneficial, valuable,
indeed miraculous properties. This fascinating material transformed the world of fashion and beauty into a seductively
sparkling universe. It inspired the human race and enriched both art and culture.
Today Swarovski crystal has become part of the connection between people. A ray of joy, which Swarovski would like to share with you.