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finest cashmere


Pure Collection of England are renowned as the cashmere experts. Our ethos is all about offering beautifully styled apparel in the finest fabrics and at a sensible price. We use the best cashmere in the world, sourced from Inner Mongolia, and we select only the finest, longest fibres to bring you the softest sweaters you’ll ever wear. We also offer a coordinated range of dresses, skirts, shirts and trousers in indulgent fabrics, from soft laundered linen to fluid silk. 100% SUSTAINABLE: We are the only brand that can guarantee that all our cashmere is derived form a sustainable resource and at no extra cost to the consumer. Pure cashmere is grown from herds of goats that are farmed in a controlled area so that they do not cause devastation to the ecologically sensitive grasslands of Inner Mongolia. Since April 2008, all cashmere that bears the Pure label has been made from sustainable sources and whilst 'we' pay a cost premium to source in this way we believe the incremental cost is a small price to pay for the peace of mind it offers, which is something we recognize is increasingly valued by our customers.

If you are new to Pure I hope you will find here all the answers to questions you could ever want to ask - about our products, how they're made, our sustainable cashmere, environmental policies and much more. I'd like to take this opportunity to tell you one of the things that I feel makes Pure different. All the people at Pure 'genuinely' care. Each and every person is recruited according to their attitude and personality and 'wanting to please' is something that comes naturally to each and everyone of us - it's in our DNA. In running our business we also endeavour to ensure that our activities do not have an adverse effect on the broader world in which we live and I hope you will take some time to read about some of the initiatives we are involved in whether it is charity work in Mongolia, our sustainable cashmere program or our environmental policy. All Pure cashmere products are made from the world's finest cashmere acquired directly from 100% sustainable sources in Inner Mongolia, home to a pedigree of goats that grow the whitest and finest cashmere on the planet. The difference between the exceptional quality of Pure and other cashmeres can only be conveyed by feeling it and wearing it. What makes Pure special is not just the painstaking attention to detail we apply to every single piece but the quality of the raw material that is transformed into a Pure garment.
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