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With a vacant kiosk and a rising trend in ear-piercing, jewelry store owners Bernard and Bertha Cohen used the opportunity to open the very first Piercing PagodaŽ in the Whitehall mall in Whitehall, Pennsylvania in 1969. Their venture was an immediate success, as women looking for a convenient way to have their ears pierced would come to the kiosk from up to 100 miles away. The Cohen's used their core service of ear-piercing to eventually expand their offerings. Even today, as Piercing Pagoda is widely-known as the gold kiosk leader in shopping malls, it remains the core ear piercing business that is relied upon to drive traffic. This has developed into second and third generations of loyal customers that trust Pagoda for its ear piercing expertise. Piercing Pagoda has grown from a single retail location in Whitehall, Pennsylvania, to the roughly 780 kiosks it is today. As the nation's largest specialty kiosk retailer of gold jewelry, Piercing Pagoda has a history of serving and satisfying jewelry customers through the United States and Puerto Rico. Piercing Pagoda offers customers an extensive selection of popularly priced 10K and 14K gold chains, charms, bracelets, rings and earrings, as well as a variety of silver and diamond jewelry. Piercing Pagoda remains the leader in ear piercing. Acquired by Zale Corporation in 2000, Piercing Pagoda has broadened Zale's range of customers by bringing in the consumer who appreciates quality jewelry at entry-level price points. The acquisition provided Piercing Pagoda the opportunity to modernize its look and capitalize on the resources of Zale Corporation to provide its customers with more competitive and desirable products. Piercing Pagoda brings to Zale Corporation yet another brand that is the leader in its market.

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