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Kate Brosnahan Spade

While growing up in Kansas city, Missouri, Katherine noel brosnahan, now Kate spade, was both the epitome and antithesis of the all-American girl. there was always something charmingly familiar yet wonderfully original about Kate. her fresh sense of style and singular personality reflect a keen sense of wit, propriety, and a no-nonsense approach to life. Kate has spent most of her professional career in the accessories business.

After college in 1986, she took a job at mademoiselle magazine, leaving in 1991 with the title of senior fashion editor/head of accessories. while working at the magazine, Kate realized that the market lacked stylish, practical handbags and so innocently began designing her own. she put together some sketches, investigated production costs, and created a line of classically shaped bags in satin finished nylon, as well as interesting colors and fabrics. with her fingers crossed, Kate, along with her partner and husband, Andy spade, launched "Kate spade handbags" in January of 1993. In 1996, the council of fashion designers of America (cfda) honored Kate's classic designs by awarding her America's new fashion talent in accessories. Kate was honored once again by the cfda in 1998, as best accessory designer of the year. in 1999, Kate was honored when her handbags were exhibited at the cooper Hewitt museum for the first national design triennial, celebrating American design excellence. and for her new home collection, Kate was presented with three prestigious design awards in 2004: house beautiful's giants of design award for tastemaker, bon appetite's American food & entertaining award for designer of the year.

what is Kate spade?

Kate spade was created because founding partners, Kate brosnahan spade and Andy spade, identified a void in the accessories market. the notion was to develop a well-edited line of fashionable, but not "trendy" handbags. by designing styles that will be as relevant tomorrow as they are today, Kate spade has established itself as a modern classic. the bags consistently maintain a high level of quality at a palatable price. the company continues to draw inspiration from famous classics like the Harris tweed jacket, the Belgian loafer, the poplin trench coat, and the oxford cloth shirt. the design inspiration is complemented by a company culture that places great value on a genuine and gracious manner in all relationships and communications.

Design philosophy

Mass, generic dressing isn't very interesting and playing the fashion game can be exhausting. in contrast, rooted in timelessness, not trend, Kate spade exists in a world of its own. the original vision for the company was to create products that combined great personal style with long lasting utility. clean, modern shapes, a nod to the classics, and an element of surprise are the fundamental principles of the Kate spade design philosophy. chief design considerations remain elegance, simplicity, and enduring quality. this philosophy applies to all accessories that Kate designs - from handbags, shoes, and glasses to paper and beauty products.

Product

The first Kate spade collection started with boxy, no-nonsense, nylon tote bags in six styles and three neutral colors. the simple, well-constructed design with the small rectangular label has become a fashion classic, hanging in closets next to levis jeans and bass loafers. since then, the handbag collection has grown to include a wide selection of leather handbags and accessories, elegant evening bags, "incognito" baby bags, and a luggage collection. in addition, each season Kate develops a well-edited selection of innovative fabric handbags to incorporate into the line. the criterion for new styles endures: if it will be out of style tomorrow, it won't be added to the line today.

Use of color

Kate loves color, but with a sophisticated twist. while some like to write color off as "fun" and "whimsical," Kate believes color is that and much more. Kate believes that accessories should bring color and texture to an every day wardrobe based on each individual's sense of style. a handbag is only one item to be worn with a complete outfit. add a peony pink leather handbag to a charcoal gray suit, for instance, and the impact is chic with a touch of wit. in the same way that men wear ties to add personality to their clothing, so too should women wear their accessories.

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