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Little Ella by Ella Moss

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Hip. Quirky. Fashionable. These three words not only describe the ella moss collection, but its founder and designer, Pamella Protzel Scott. An LA girl at heart, Protzel Scott's vision and unique style have made Ella Moss one of the fashion world's hottest contemporary collections in just a few short years. Designed to be comfortable, fashionable and casual, but with a bit of an edge, the brand reflects the personalities of its creator. From the very beginning, Ella Moss began generating significant buzz and was literally catapulted into fame when Protzel Scott designed a green striped cotton dress that was worn by Sarah Jessica Parker's character Carrie Bradshaw on Sex and the City. Protzel Scott's inspiration for that dress – and many subsequent designs – is indicative of the feel of the collection as a whole and what she describes as "flowy femininity with the comfort level of a t-shirt." Today Ella Moss has a strong celebrity following and is often seen on the likes of Gwenyth Paltrow, Cameron Diaz, Kirsten Dunst, and Liv Tyler, who love the line’s bright color palettes, simple shapes and soft, wearable cottons. Ella Moss retails at exclusive department stores and boutiques such as Barneys, Fred Segal, Henri Bendel, Intermix, and Ron Herman LA.

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