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Billabong discounts, coupons and sales
Billabong discounts, coupons and sales
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Billabong was founded on Australia's Gold Coast in 1973 by
surfer and surfboard shaper Gordon Merchant and his partner. Those
early days were rather inauspicious, with the pair designing
boardshorts at home, cutting them out on the kitchen table and then
carting the finished product around to the local surf shop to sell.
The business found immediate traction, with surfers drawn to the
superior functionality of the Billabong boardshorts. They were also
far more durable courtesy of the unique triple-stitching technique
developed by Gordon. The next step for the fledgling brand was to
introduce the better local surfers to Billabong and incorporate them
in the marketing of the brand. Company-sponsored contests and special
events would later follow. By the 1980s, Billabong had firmly
established its place in Australian surf culture and was ready for
international expansion. The initial focus was on the large North
American market and, again, the brand enjoyed success.
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